earthy delite
Brand Design + Digital Content + Printed Materialsearthy delite is a one-of-a-kind refill store that takes sustainability and eco-friendliness to a whole new level. Our store is designed to offer an exceptional shopping experience while promoting responsible consumption and reducing environmental impact.
Introduction
Prompt
You are tasked with creating a complete branding and marketing package for a new sustainable lifestyle brand called "Earth Delite”, a eco-friendly products and services. The brand's values include sustainability, minimalism, and elegance.
deliverables
Submit a comprehensive branding and marketing package for earthy delite, including logo designs, social media graphics, packaging designs, label designs, marketing collateral, and miscellaneous designs. Explain how each design element reflects the brand's values and mission of promoting a sustainable and fulfilling lifestyle.
Research
Inspiration
Target Audience
Alexandra
Illustrator and ArtistAlex is an art enthusiast and enjoys supporting local artisans and sustainable brands. They visit earthy delite to explore the selection of handcrafted, eco-friendly items. Alex often picks up locally made artwork and pottery, as well as specialty foods with minimal packaging. They are drawn to the store's commitment to supporting local artists and the eco-friendly ethos.
Fransisco
Stay-at-Home dadFrancisco is a family man who is committed to reducing his family's environmental impact. He shops at earthy delite to stock up on bulk items like organic grains, pasta, and snacks for his partner and kids. He also refills the family's laundry detergent and kitchen cleaning supplies to minimize single-use plastic waste. Francisco appreciates the store's community space, where he can learn and share sustainability tips with other like-minded parents.
Emma
Social WorkerEmma is a young professional who is passionate about environmental sustainability. She shops at earthy delite regularly to refill her cleaning supplies, personal care products, and pantry staples. She brings her own reusable containers and is an active participant in the store's rewards program. Emma is always on the lookout for new eco-friendly products and loves attending the zero-waste workshops hosted by the store.
What’s the Vibe?
Our mission is to make sustainable living accessible and enjoyable for everyone, by providing a unique and convenient shopping experience that prioritizes eco-friendly and sustainability swap anyone can commit to.
Rough
The term "rough" in the context of earthy delite embodies a raw and authentic connection to nature and sustainability. The visual and tactile aspects of the brand's packaging and products are intentionally designed to feel unprocessed and genuine, resembling the untouched textures of the Earth.
Heavy
erathy delite wants to conveys a sense of robustness and enduring commitment. The branding aims to communicate that each refill and sustainable choice carries weight, both in terms of its impact on the environment and the reliability of the products offered by earthy delite. We’ve just arrived, and we have no intention of every leaving.
Natural
As soon as you enter earthy delite, you'll be immersed in a lush, indoor garden filled with oxygen-producing plants, creating a refreshing and vibrant atmosphere. Our store is constructed using recycled and upcycled materials, reclaimed wood, and natural finishes. We've avoided harmful chemicals and toxins, ensuring a safe and healthy environment for both customers and employees. Large windows and skylights flood the store with natural light, minimizing the need for artificial lighting, and reducing our carbon footprint.
conclusion
earthy delite?
what is
earthy delite is a one-of-a-kind refill store that takes sustainability and eco-friendliness to a whole new level. Our store is designed to offer an exceptional shopping experience while promoting responsible consumption and reducing environmental impact.
Our mission is to make sustainable living accessible and enjoyable for everyone, by providing a unique and convenient shopping experience that prioritizes eco-friendly and sustainability swap anyone can commit to.
At earthy delite, we believe that sustainability can be a lifestyle, and we're here to guide you on your journey towards a more eco-friendly and eco-conscious way of living. Join us in making a difference, one refill at a time™.
What We Do
Bulk Selection
earthy delite offers a vast selection of bulk products, including organic grains, beans, nuts, spices, and household essentials. Customers can bring their own containers or choose from our collection of reusable, eco-friendly containers.
Eco-Friendly Packaging
We partner with brands that prioritize eco-friendly packaging. This includes items such as refillable glass containers, compostable bags, and sustainable packaging materials.
Refill Stations
Our state-of-the-art refill stations dispense everything from shampoo and conditioner to cleaning products and cooking oils. Customers can bring their containers and fill them with the quantity they need, reducing single-use plastic waste.
Local and Artisanal Products
We support local artisans and makers who create sustainable, handcrafted products. Our selection includes locally sourced food, art, and eco-friendly lifestyle items.
